Just read this over at Engadget. As I don’t plan to buy a Zune or any other product with a DRM scheme like this, I personally don’t care. But it’s a good illustration: The old, traditional content companies really do not get it. And, sadly, they convinced the most powerful software company to join their ranks.
On the other hand, considering that most of todays kids consider Microsoft as much a dinosaur of the computing age, as I did with IBM back then, maybe Microsoft and Hollywood make a good partnership after all.