Confusing Consumers Means They Won’t Buy: “‘The growth of the technology industry is largely driven by consumer spending, but too many choices can slow the adoption of new products and put entire markets on hold, an IDC analyst said Wednesday. A consumer confronted with too many choices might simply walk away from buying or upgrading the product, said Danielle Levitas, a consumer market analyst with IDC at the analyst firm’s Directions conference Wednesday.’
A short, but great article…”
(Via Digital Media Thoughts.)

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Published in: on March 18, 2005 at 4:19 pm  Leave a Comment  

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